In our festival guidelines, we state that we want this film festival to attract international films that are inspiring and challenging and that the family can invest in.
Why? Because the family genre is not just about kids anymore. It’s older teens, parents of children and childless adults. Over the past decade, box-office numbers have proven that it’s the most profitable, the most attended, and the most “up” in production output versus its R-rated counterparts. It’s people who don’t want the excessive Hollywood “gish” that creates a cringe-factor.
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Sunday, August 16, 2009
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